The Groupon Story - The rapid rise and fall of daily deal Web sites

Groupon was the company that was supposed to revolutionize local commerce. Small businesses were signing up en masse. Consumers were lining up with paper vouchers in hand. It spawned thousands of competitors and investors salivated at the prospects of the company.

Today, consumers who haven’t unsubscribed from Groupon’s mailing lists just ignore the e-mails. The vast majority of competitors have died off and Groupon stock is trading for less than half of the price.

What happened?

Source: The rapid rise and fall of daily deal Web sites

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