Three start-ups seek to remove hurdles online buyers face

Two of the major problems online shoppers in India face are inefficient payment gateways courier companies. A third problem, from the online retailer's viewpoint, is that of low conversion: many visit their sites, but very few place orders. However, with e-commerce revenues growing at 40 per cent annually, and the market expected to top Rs 46,500 crore by the end of 2011 - as estimated by the Internet and Mobile Association of India - a number of entrepreneurs have sprung up seeking to take care of such pain points.

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