Shaping The Shopping Experience Based on Male Versus Female Shopping Behaviour

A survey conducted by the Key Note Media Centre just confirms what we have always know - shopping means different this to males and females. Men tend to view shopping as a chore, something which needs to be finished of as quickly as possible.

Wheras for women shopping is a fun event. They shop with friends, check out other people’s opinions, make impulse purchases, and in general devote a lot of time to shopping.

So it is important that you make online shopping for each different.

Source: Male Shopping Habits Versus Female Shopping Habits

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