Marketers and mobile app developers have developed creative new ways to help shoppers find what they want for less. But these inventive techniques also allow for more aggressive tracking of consumer behavior, whether buyers are on their work computer, a mobile device or standing in the grocery aisle. It also now includes the ability to connect that data together and with other personal information like income, zip code and when a person's car insurance expires.
Source: Retailers Are Watching You With Technology That Reveals What Kind Of Shopper You Are - Business Insider
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