People window-shop on their iPhones, but actually buy things on their iPads

Americans spent $3 billion shopping online on Thanksgiving and Black Friday, and a quarter of those sales were made with smartphones and tablets, according to Adobe. That’s a huge shift for e-commerce: Spending on mobile devices was up 118% from last year, Adobe found. Different data from IBM confirm the trend.

IBM’s study also reveals a fascinating dichotomy in mobile shopping: Americans use their phones to browse shopping sites, but when it comes to actually making purchases, that’s more likely to happen on their tablets.

Source: People window-shop on their iPhones, but actually buy things on their iPads - Quartz

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