The 2013 Social Commerce Breakdown - What Social Shares Are Worth

Retailers want consumers to share links with images of their merchandise on social networks to increase the visibility of their products and increase the volume of sales. They do this by placing share buttons on their website's product pages, which allows consumers to share those items with their friends on various social networks. However, the value of those shares varies depending on the social network.

To calculate this data, AddShoppers analyzed data from 212 million unique shoppers in 2013 who shopped on more than 10,000 merchant websites. AddShoppers considered a number of variables that led to a social media-influenced sale, such as the percent of social media shares that occurs on each social network, click-through rates, conversion rates, and average order value. Each dollar amount is based on the average revenue generated by each social share on a given network.

Source: The 2013 Social Commerce Breakdown

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