Costco, the sixth largest retailer in the world, succeeds because of its adeptness in breaking the rules of retail common sense. Costco has no advertising for non-members, though contained in a vacuous space, they offer no signage, then when you check out they do not bag your purchase. On top of that, the Costco store contains a mere 3,600 SKUs. Supermarkets offer around 25,000 and a typical Walmart can tally 142,000 SKUs under its roof. At Costco, if you want ketchup, you get just one choice, not 12. And all this comes with a membership fee; the shopper has to pay to even enter the store.
But it works, and here's why:
Source:
The Choreography Of Design, Treasure Hunts, And Hot Dogs That Have Made Costco So Successful | Fast Company | Business + Innovation
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