Last year, Apple quietly introduced iBeacon into location services on iOS 7. It's a technology that can track your position and movements in places like stores and restaurants. It functions kind of like GPS but uses more energy-efficient Bluetooth communication. When you install a third-party app that uses iBeacon, a destination (like a store or a stadium) can know when you enter, where you go, what you look at, and when you leave.
Apps that have access to this kind of tracking data, combined with other personal information, are powerful monitoring tools. Few of us would allow the police or government to track us at this level.
iBeacon, Shopkick: Privacy policies for location-tracking apps aren’t clear enough.
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