Tags: Social Media
Retailers want consumers to share links with images of their merchandise on social networks to increase the visibility of their products and increase the volume of sales. They do this by placing share buttons on their website's product pages, which allows consumers to share those items with their friends on various social networks. However, the value of those shares varies depending on the social network.
To calculate this data, AddShoppers analyzed data from 212 million unique shoppers in 2013 who shopped on more than 10,000 merchant websites. AddShoppers considered a number of variables that led to a social media-influenced sale, such as the percent of social media shares that occurs on each social network, click-through rates, conversion rates, and average order value. Each dollar amount is based on the average revenue generated by each social share on a given network.
Source: The 2013 Social Commerce Breakdown
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Tags: Social Media
The town centre is dying, whilst online retail flourishes. But can social media save the high street? The Drum explores the impact a strong online community can have on brick and mortar stores.
Can social media save the high street? Can social media save the high street?
Despite Mary Portas's best efforts, the high street remains on a downward spiral. A Deloitte 2012 report suggested that four out of 10 shops will close in the next five years, resulting in a high street lined with coffee shops and internet kiosks.
Tags: Social Media
A new study confirms that consumers are increasingly connecting with their favorite online retailers through social media sites, particularly Facebook. But most of those "friending" or "following" online retailers are already loyal customers.
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Tags: Social Media
Social commerce" is a term that may be new to many, although a Wikipedia article claims it entered the lexicon in late 2005, coined by venture capitalist David Beisel. Originally, references were limited to third-party recommendation and review sites, but the term now encompasses "collaborative commerce activities such as social shopping (co-browsing), collaborative purchasing (collective buying power), collaborative filtering (social recommendations), and collaborative funding (e.g. Crowdfunder)," according to the Wikipedia entry.
