As an internet & online marketing professional I often come across many retailers and when I ask them why they don’t have a cohesive strategy for e commerce some of their usual refrains are:
Internet in India is small
Indians do not like to shop online
Channel conflict – This issue is generally raised by the Electronics/ Consumer Durable Brands that have very well established Dealer networks. They think that if they give lower prices online then they will have channel conflicts with their offline retailers which give almost 100% volumes and since internet doesn’t give them any sales, why on earth should they risk all for nothing?
ROI- Why should I invest in setting up e commerce portal when it will not give me any sales?
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Sunday, February 7, 2010
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