Why Smartphones Are Forcing Retailers To Rethink Their Business Models

Perhaps more than any other, the retail industry will have to change significantly in the face of advancing mobile technology. With an ever-growing variety of products available online, physical retailers are now competing with both massive online retailers and niche product sites that do not have the overhead of real retail locations.

Specifically important to physical retail channels is combating the phenomenon of “showrooming” – when customers use retail stores to look for products they intend to order online. In recent years physical retailers (such as Best Buy) have begun to combat showrooming with price matching and service schemes, with varying success.

Source: Why Smartphones Are Forcing Retailers To Rethink Their Business Models | WebProNews

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