Have Mobile. Will Shop. How Retailers Have Had To Change For mCommerce

With the ability to be connected to the internet at all times, 61% of today’s consumers prefer brands that provide a good mobile experience. The top 5 companies taking advantage of mobile commerce (m-commerce) are Apple, Amazon, QVC, Walmart, and Groupon Goods. An optimal mobile UI makes all the difference for attracting and closing sales with customers. Since 64% of consumers read their email on mobile devices, the businesses who deliver the best mobile experience naturally have the highest shopper conversion rates.

In the infographic below, we check where m-commerce is heading, and how it can help retailers and marketers alike.


Source: How Mobile Commerce Has Changed the Way Retail Does Business - Business 2 Community

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