The World Cup of eCommerce: Are You Playing?

The World Cup is a global goliath, with the capacity to unite nations and their people around a common cause – soccer (or futbol, depending on where you’re reading this!)

There are very few events with the ability to reach an audience of this size, all of which are attentive and engaged due to the love of the game.

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Why 2014 is the Year for eCommerce

“We’re seeing a real evolvement in eCommerce because online merchants aren’t the only ones embracing online shopping.” – Nathan Monk, MaRS Discovery District

Everyone is adapting! An area we are definitely seeing this shift is with shipping companies. Shipping policies are becoming more lax and tailored towards entrepreneurs. For example, Canada Post understands that letter mail is slowly dying and is thus transforming themselves into a primarily parcel delivery company.

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7 Customer Retention Strategies for eCommerce Sites

One of the most valuable customer transformations businesses hope to influence is the transition from first-time shoppers to long-term customers. However, customer retention is not an autonomous system with clear-cut, one-off solutions.

Fortunately, there are many strategies that collectively increase the chance of developing long-term customers. The value of improving customer retention is versatile, especially for eCommerce sites. Even if a customer does not become long-term, they may still spend more time-on-site resulting in a conversion or goal.

Here are 7 customer retention strategies geared towards eCommerce sites.

Source: 7 Customer Retention Strategies for eCommerce Sites - Comm100 Blog - www.Comm100.com

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How Social Media is Shaping the Evolution of E-Commerce Web Design

For years, web designers have sought for inspiration from as many sources as possible. Skeuomorphism was an attempt to replicate physical objects in the digital space. Designers began paying attention to white-space in an effort to exude cleanliness and refinement. Most recently the flat design trend is aiming to account for highly refined displays that embellish faulty edges and corners.

In 2014, it is becoming quite apparent that social media networks are influencing the way web designers are approaching eCommerce websites. Social media sites such as Pinterest, Instagram, and Tumblr place a heavy focus on imagery and a fluid user experience when browsing content. Such an approach to design is ideal for eCommerce brands hoping to provide more seamless experiences for shoppers.

Source: How Social Media is Shaping the Evolution of E-Commerce Web Design | ClickZ

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