How Social Media is Shaping the Evolution of E-Commerce Web Design

For years, web designers have sought for inspiration from as many sources as possible. Skeuomorphism was an attempt to replicate physical objects in the digital space. Designers began paying attention to white-space in an effort to exude cleanliness and refinement. Most recently the flat design trend is aiming to account for highly refined displays that embellish faulty edges and corners.

In 2014, it is becoming quite apparent that social media networks are influencing the way web designers are approaching eCommerce websites. Social media sites such as Pinterest, Instagram, and Tumblr place a heavy focus on imagery and a fluid user experience when browsing content. Such an approach to design is ideal for eCommerce brands hoping to provide more seamless experiences for shoppers.

Source: How Social Media is Shaping the Evolution of E-Commerce Web Design | ClickZ

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