Marketing Perspectives: Private Labels : From Cheap Substitues to Serious Competition

For quite long, executives have dismissed private labels as inferior products and focused exclusively on the competing manufacturer brands. Most of the manufacturers, for a fact, benchmarked only against other manufacturer brands, and not against private labels. It seems that it didn’t occur to them that they compete with private labels too!
The following article talks about the growth of private labels in developed retail markets, their impact on the Indian organized retail segment over last few years and the resulting implications for the Indian retail marketers.

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