Kishore Biyani's Future Group is getting its act together on supplying its private labels outside the group's 1,000-odd outlets, even as Mukesh Ambani's Reliance Retail has already marched ahead by starting to sell some of its private brands to kiranawalas (independent stores), reports Raghavendra Kamath from the Business Standard.
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Showing posts with label Private Labels. Show all posts
Showing posts with label Private Labels. Show all posts
Wednesday, March 10, 2010
Tuesday, February 16, 2010
Marketing Perspectives: Private Labels : From Cheap Substitues to Serious Competition
Tags: Private Labels
For quite long, executives have dismissed private labels as inferior products and focused exclusively on the competing manufacturer brands. Most of the manufacturers, for a fact, benchmarked only against other manufacturer brands, and not against private labels. It seems that it didn’t occur to them that they compete with private labels too!
The following article talks about the growth of private labels in developed retail markets, their impact on the Indian organized retail segment over last few years and the resulting implications for the Indian retail marketers.
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The following article talks about the growth of private labels in developed retail markets, their impact on the Indian organized retail segment over last few years and the resulting implications for the Indian retail marketers.
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Friday, February 12, 2010
Food brands and retailers: Private labels get branded push
Tags: Private Labels
The next time you reach out for a store brand of noodles at Reliance Fresh or Aditya Birla Retail’s More, turn the pack over, you may be suprised to learn that it is manufactured by the makers of Top Ramen. As private labels edge out greater shelf space for themselves across retail chains, the undercurrent battle between food brands and retailers continues to simmer. But a few FMCG players such as Indo Nissin Foods, Schreiber Dynamix Dairies and others namely Mrs Bector’s Food Specialities, Gee Pee Foods and Bonn Foods would rather see it as an opportunity.
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Posted using ShareThis
Saturday, January 16, 2010
Retail giants bullish on private labels
Tags: Private Labels
With rising demand for cost-effective private labels and brands, branded retail giants are betting big on increasing consumption of private labels along with brands by launching new sub brands, apart from expanding the product portfolio under private brands. The demand for private labels and brands grew 40% during Q2 2009-10, experts say.
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