Food brands and retailers: Private labels get branded push

The next time you reach out for a store brand of noodles at Reliance Fresh or Aditya Birla Retail’s More, turn the pack over, you may be suprised to learn that it is manufactured by the makers of Top Ramen. As private labels edge out greater shelf space for themselves across retail chains, the undercurrent battle between food brands and retailers continues to simmer. But a few FMCG players such as Indo Nissin Foods, Schreiber Dynamix Dairies and others namely Mrs Bector’s Food Specialities, Gee Pee Foods and Bonn Foods would rather see it as an opportunity.

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