Facebook, Twitter and Pinterest ‘Drive As Much In Store Purchasing As Online Purchasing'

Networks such as Facebook, Twitter and Pinterest drive as much in store purchasing as online purchasing, but affect purchasing behaviour in sharply different ways, research from Vision Critical has found.

This research gathered more than 5,900 responses over a series of four online surveys to determine how social media influences the consumer’s path to purchase.

Source: Facebook, Twitter and Pinterest ‘Drive As Much In Store Purchasing As Online Purchasing' - Business Insider

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