2013 Could Be the Year eBay Takes on Amazon for Real

Expectations are high for eBay ahead of its earnings call this week as this charter member of the web’s old guard shows signs of finding strong footing in the mobile era.

Though e-commerce sales as a whole underwhelmed expectations this past holiday season, analysts say eBay likely beat the trend and are predicting a banner year.

Colin Gillis, director of research at BGC Financial, said in a note to investors that he believes eBay could break $4 billion in quarterly revenue for the first time ever when it reports earnings Wednesday. The number is slightly above the Wall Street consensus, but not by much.

“Haiku: eBay and PayPal, setting holiday records. Stock is our top pick,” Gillis wrote. He calls eBay the top e-commerce pick for 2013.

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