Six years after the launch of Facebook, North American consumers in the valued 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM, a division of Epsilon Targeting.
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Monday, October 18, 2010
Young Adults Strongly Prefer Offline to Online Sources for Marketing Offers, Research Reveals
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