Do Shoppers Plan Their Impulse Buys?

Well, maybe not exactly, but they do in many cases budget for them. At least, that’s what we’re told by a new research study that will be published in the Journal of Consumer Research this summer. An advance report on the study, "Planning to Make Unplanned Purchases? The Role of In-store Slack in Budget Deviation" says that most shoppers mentally set aside an amount for unplanned purchases when shopping, a practice they call ‘in-store slack’.
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