Procter & Gamble's Gillette is crossing swords with shaving rival Schick with the official launch of the latest generation of razors and blades, Gillette Fusion ProGlide.
This time, the latest models aren't adding blades - they're holding at five - but have brought the science of shaving technology to bear on making the ritual more comfortable in hopes of encouraging men to shave more often.
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Thursday, June 10, 2010
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