The Amazing Disappearing Supermarket: Building the 21st Century Grocery Store

The Good Eggs "farm-to-fridge" business model turns the supermarket model on its head. Instead of having one or several physical locations stocked with a standard, unchanging inventory, the Good Eggs storefront is online, and calls on local farms to deliver only what customers have ordered that day. Good Eggs essentially stocks and empties a grocery store every day, and because its inventory is based entirely on what each customer is ordering, it's a different grocery store every day, too. The company has created an efficient new food system that's elegant in its simplicity.


Food aggregators like Good Eggs and high-tech grocery stores like the upcoming Local Mission Market are homegrown examples of how technology could change the way Americans shop for groceries. Add to that the fact that, this fall, Amazon's grocery delivery business AmazonFresh is coming to town. We all know what can happen when Amazon gets in the game. The supermarket may not be rendered as obsolete as Borders, Tower, or Blockbuster, but the new virtual model could force the bright, wasteful grocery store to become something else. What remains to be seen is if these new models are affordable enough for the average American family — or, if like so many tech innovations before them, they'll only be practical for a certain, affluent segment of the population.

Source: The Amazing Disappearing Supermarket: Building the 21st Century Grocery Store - - News - San Francisco - SF Weekly

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