Never Shop in October and Other Secrets From a Retail Guru

Mark Ellwood, a journalist and former travel guide author, has a simple shopping mandate: Never pay full price. There’s simply no need, a point Ellwood illustrates at length in his new book, Bargain Fever: How to Shop in a Discounted World.

For the first time in more than a century, American consumers can readily barter—in a sense—thanks to price-checking apps, discount clubs, and a raft of free-shipping offers. At the same time, Ellwood says, there is a sheer glut of supply: more products, from more companies, in more flavors and shapes and colors and sizes than the world has seen before.

The flip side is retailers are more sophisticated than ever.
BUY NOW! Bargain Fever: How to Shop in a Discounted World


Source: Never Shop in October and Other Secrets From a Retail Guru - Businessweek

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