That's the vision behind "smart shelves" that Mondelēz International (née Kraft), maker of Oreo, Ritz crackers, Wheat Thins and other snacks, has in mind for 2015. The shelves, which would be placed in the checkout aisle and near snacks, employ sensors to get a read on basic demographic information about the shopper.
Source: Mondelez Planning 'Smart Shelves' in Stores by 2015
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1 comments:
This could be a great move for up and cross sells; it can also help retailers engage with their customers on a new and exciting level.
Back in September, the Grimsey report discussed how so-called 'mood pricing' would be the next big think in retail and this follows on naturally from that.
There's a round up of his report here if you're interested: http://greenroomretail.co.uk/blog/the-future-of-retail
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