Social Media Fails to Drive Sales for Fashion Brands. Now What?

There was a time, namely the second half of 2011, when retailers thought Facebook and other social media channels would become major storefronts for their platforms.

Unfortunately for Oscar de la Renta and Tory Burch, as well as for Gap, J.C. Penney, Nordstrom, GameStop and dozens of other brands and retailers that set up Facebook shops in 2011, this hasn't been the case. Of all those retailers, only Tory Burch still has a Facebook store, which it uses to offer occasional discounts on select items to Facebook fans.

Source: Social Media Fails to Drive Sales for Fashion Brands. Now What?

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