Sociable Labs Helps Retailers Turn Social Chatter Into Sales

Making "social" work for online retailers doesn't have to mean handing over the keys to Facebook. But it does mean letting go of some control, says Sociable Labs founder Nisan Gabbay. "Let’s move away from business-to-consumer marketing and go back to people-to-people."

Sociable Labs Helps Retailers Turn Social Chatter Into Sales | Fast Company