1/3 of consumers will spend more online than in-store this year

Despite the threat of online fraud, consumers are increasingly getting comfortable shopping online. ThreatMetrix, which provides a platform for preventing online fraud, and the Ponemon Institute, which researches data privacy and security, did some consumer surveys and found that one-third of the respondents said they plan on spending more online than they do in-store this year.
The willingness to shop doesn’t seem to be slowed down by worries about fraud, which are still significant. Almost three-fourths of respondents (72 percent) said they were “very concerned” or “concerned” about being a victim of online fraud, and 84 percent said they felt it was important for online payment services to protect them from fraud. The survey was conducted in August and polled 722 active Internet users.
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