Digital used to be synonymous with online but everything will become digital. Dave Poltrack from CBS predicts a huge increase in HD, 3D, and IPTV TV sales. David Verklin, President of Canoe Ventures talks about the interactive TV advertising experience that will be nationally available via Canoe (a joint venture of the biggest cable operators). video in Facebook? How about facebook built into your new 55″ HD 3D TV? The future of print media is being revolutionized by electronic readers like iPad. One can also imagine codes being inserted into print advertising or editorial pieces that, when captured by a smart phone, instantly leads to a multi-media experience or electronic coupon. Radio sees a digital path forward with servable audio streaming.
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Thursday, July 1, 2010
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