Mother Dairy, one of the country’s largest milk processors, plans to roll out a chain of exclusive retail outlets, named ‘Gaurav Stores’, to market the entire range of its products across India.
According to company sources, it has planned to launch 350 exclusive stores in New Delhi and 200 retail outlets in Mumbai in the first phase, to be expanded later in all major cities.
The company owns a network of booths in Delhi to market the dairy products. The new concept has been introduced to create a better brand and street visibility, to consolidate its position in the wake of growing competition.
More...
Thursday, June 10, 2010
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment