On Tuesday, a group of 36 attractive Dutch women wearing skimpy orange dresses were ejected from a World Cup match in South Africa in an apparent case of "ambush marketing." The women had allegedly gathered in a show of support for Dutch brewer Bavaria, representing a violation of FIFA's agreement with Budweiser, the event's official beer sponsor.
Ambush marketing is when a company not sponsoring an event like the World Cup or the Olympics runs a campaign that links the advertiser to that event in the consumer's mind.
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Monday, June 21, 2010
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