Online research is central to consumer shopping behavior: 50% of online shoppers say they conduct research online for at least one-half of their purchases, and 64% consistently read online reviews prior to making product purchase decisions, according to an e-tailing group and PowerReviews study slated for release in early May.
Online shoppers prefer research conducted on the Web because it saves them time and increases their confidence in purchase decisions, the study found.
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Monday, May 3, 2010
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