Macy's is debuting a new self-serve beauty department in select stores around the country. The concept, which coexists with beauty counters, showcases aisle displays of smaller brands, many of which are entering Macy's for the first time.
According to a report in Women's Wear Daily, the assisted, open-sell concept, called Impulse Beauty, is currently in around 15 locations although plans call for another 40 by the close of the year.
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Tuesday, May 4, 2010
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