How Coca-Cola is driving change in its corner shops.

Beverage giant Coca-Cola's latest mission is to prepare India's mom-and-pop retailers to take on big-box stores. Its Indian unit has launched a drive to send small shopkeepers back to school to teach them Modern Retailing 101. Dubbed "Parivartan," which means "change" in Hindi, it is equivalent to a Coca-Cola-University-on-Wheels. The course takes place on a bus that's been fabricated into a 24-seater classroom. Since its launch in November 2008 the Coke bus has been crisscrossing the countryside, targeting kirana stores in second- and third-tier cities, mostly in northern and western India.
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