Once that tidal wave of initial demand had come and gone, what did you do with all of that overstock of previously viewed movie rentals? A title that needed 50 units per store may only need 3-5 when it moves off the racetrack and into the library. At first, Blockbuster marked them down as previously viewed, and sold a good chunk of them - until movie studios realized it was eating into their movie sales and mostly put a stop to it. Then Blockbuster had a huge return supply chain issue, trying to pull all these movies back out of the chain and satisfy studio requirements.
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Wednesday, March 24, 2010
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