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Friday, February 12, 2010

Walmart Food-Bag Consolidation Leaves Out Glad, Hefty - Advertising Age - News

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In the latest of a growing wave of brand consolidations, Walmart has sent Glad and Hefty bags packing from its food-storage shelves. Similar decisions are likely to play out across other categories over the course of the year, as Walmart steps up efforts to streamline brand assortments, often to the benefit of its fast-expanding Great Value brand and national brands that survive the vetting.

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