Marks & Spencer to reposition as a mid-market aspirational brand in India

Marks & Spencer to reposition as a mid-market aspirational brand in India UK’s leading retailer Marks & Spencer, which entered India through a joint venture with Reliance Industries, is all set to open more company-owned stores, and reposition itself as a mid-market aspirational brand. Recent news reports suggest the iconic British retailer is also betting big on overseas markets especially India and China for a turnaround. This was stated by Sir Stuart Rose, non-executive chairman of M&S on a visit to India. According to him their brand positioning here would be the same as in the UK. He said the company is working hard to win the Indian consumer.

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