How Valentine’s Day Helps the Economy

For many Valentine’s Day is something of a Hallmark Holiday but whether you take it seriously or not, one thing’s for certain. The money earned from all those flower, perfume, and candy sales can have powerful repercussions for the economy. Cupid will be busy this year. The ubiquitous, pudgy winged icon is expected to elicit over $14 billion in much-needed consumer spending this Valentine’s Day according to the National Retail Federation’s (NRF) 2010 Valentine’s Day Consumer Intentions and Actions Survey. That works out to approximately $103.00 on average per person for traditional Valentine’s Day purchases.

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