Convenience still important to consumers

While “value” may be the buzzword of the year for cash-strapped consumers and the restaurants that serve them, two reports released Wednesday indicated that convenience is another factor nearly as important for many adults making food choices.

One third of adults are “convenience consumers,” according to market research firm The NPD Group, which on Wednesday released a report called “The Many Facets of Convenience.” These consumers ranked convenience as most important in choosing the foods they eat, both in supermarkets and restaurants.


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