Creating Engaged Brand Evangelists with Social Media

For nearly 10 years, social media has been in the spotlight and, at the same time, a thorn in the side of many companies. Retailers in particular are constantly reminded of social media’s influence.

Instead of steeping themselves in expert tips and hacks, companies would be wise step back and remember what's at the core of the social interaction: Social platforms are merely tools for achieving a higher goal, which is creating an engaged customer base of brand evangelists.

Source: Fashioning a Memorable Retail Experience That People Will Share - Yahoo Finance

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