Amazon Dash and The Race To Slash The Time Between “Want” and “Buy”

In the last two months, Amazon has spotlighted two new products that allow shoppers to add items to their shopping list without ever typing anything into a search bar. This isn’t a coincidence.

The most recent one is Amazon Dash — a thin, wand-like device, revealed on Friday, that includes both a microphone and a barcode scanner. Speak into it or scan a box of cereal or pack of toilet paper to automatically add that product to your AmazonFresh shopping list.
Before Dash, Amazon announced in February that it was adding a technology called Flow to its main shopping app on mobile phones. A user taps on the Flow feature in the app, points the phone at a product in their home — say, a book or a bottle of shampoo — and Flow is supposed to quickly display the product page on the phone’s screen.

Source: Amazon Dash and The Race To Slash The Time Between “Want” and “Buy” | Re/code

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