Could Online Retailers Be Profitable and Grow?

Most online retailers are not profitable yet and the industry estimates are not looking good either. The online retail industry has so far been competing with each other on price and costly customer acquisition, which in combination does not auger well for profitability.

The prevalent belief is that only at scale (aka, a billion dollar or more in revenue) can these retailers believe to be able to amortize their customer acquisition and marketing costs. This belief stems from the assumption that you need to pay (or offer a hefty discount) for people to shop online and to market (aka advertise) heavily to remain in the customer psyche.

Source: Could Online Retailers Be Profitable and Grow? - Business 2 Community

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