To Sell Stuff Online, Make It Easy to Buy in the Bathroom

Thanks to the Apple iPad and other tablets, people are now shopping on the couch, in the bed, and in the kitchen, not to mention the most comfortable of “lean-back” environments: the bathroom.

In a soon-to-be-published survey, Boston-based SeeWhy asked more than 1,000 U.S. tablet owners where they used their devices to make purchases. Ten percent of respondents admitted that they had bought something while on the john, or at least in its vicinity. The bathroom actually placed last out of all locations in the home, after the living room (44 percent), bedroom (23 percent), kitchen (19 percent), and outside (14 percent), but this WC stat still shows just how powerful tablets are becoming as a virtual storefront.

If you can get people to buy in the bathroom, you can get them to buy anywhere.

Source: To Sell Stuff Online, Make It Easy to Buy in the Bathroom | Wired Business | Wired.com

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