State of E-Commerce in India: online user base grows 50% YoY!

India’s online population grew by over 50% in July 2012 as compared to July 2011, according to a joint study by Internet analytics and audience measurement company comScore and trade association ASSOCHAM.

According to the State of e-Commerce in India report, there were 124.7 million or 12.5 crore unique visitors in July 2012 out of which nearly 50% were visitors from home or work. The other half accessed internet via mobile or shared networks. A total of 48 billion minutes were spent online. In a recent study, also by comScore, most online minutes in India were spent on Google sites, Facebook and Yahoo.

State of E-Commerce in India: online user base grows 50% YoY!