Is Google Shopping Good For Your Business?

Google Product Search officially becomes Google Shopping starting in October (which begins Monday), as Google completes the transition it announced in May. This means Google will move to a full paid inclusion model for product results. Merchants will no longer be able to have their products listed for free. This has been the subject of a great deal of controversy in the ecommerce world.

Some opponents claim it will hurt consumers. Some claim it will hurt businesses and competition. Google thinks it’s best for everybody.


There’s a good chance you’re already seeing the new Google Shopping results in action, but we’ve also seen the old style appearing here and there.

This week, we received some comments from TheFind.com, a member of the FairSearch Coalition, which is a group of competitors who frequently speak out against Google’s business practices in order to paint the company in an uncompetitive light.

“As you may know, this Tuesday, October 1, Google will switch to an all-paid search model for shopping and product listings,” a spokesperson for TheFind said in an email. “This is uncharted territory, and at the recent Shop.org conference, it was the #1 topic of conversation among retailers. Now, only retailers who pay for paid listings will turn up in Google’s product search results. Leading marketplaces like Amazon will now be eliminated from product search results — a big blow to consumers.”

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