Is Gen Y Lost to Department Stores?

We've heard this song before, haven't we? Department stores are not getting their fair share of Gen X and Y consumers and are taking steps to change that.
Last October, a DailyFinance report concluded that Baby Boomers, worried about their retirements and other financial concerns, were pulling back the most on purchases and that retailers were turning more of their marketing attention to shoppers between the ages of 10 and 45. The same report acknowledged that Gen Y'ers (10 to 28 years old at the time) were the most difficult to reach because of the ever expanding media options they have to choose from.

Read On