Building a virtual mall

Buoyed by demand from small towns, Home Shop 18, the 24-hour shopping channel from Network 18, is eyeing rapid growth. But the journey so far has been far from smooth

It accounts for 4.5 per cent of all digital cameras sold in the country, and is the largest seller of stainless steel dinner sets. No retailer sells more Reebok merchandise than it. Whirlpool has come out with a new range of refrigerators especially for it. TV 18 Home Shopping Network, a joint venture of Network 18 (51 per cent), South Asia Infrastructure Fund (34 per cent) and GS Homeshopping of South Korea (15 per cent), has covered some distance in the two years that it has been around.

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