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Wednesday, May 26, 2010

Brick-and-mortar retailers kick up sales with kiosks - JSOnline

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"Can't find the size or color you need?" asks the loudspeaker in a Kohl's department store in Brookfield. The answer is just a click away, the voice advises, directing shoppers to a kiosk where they can order whatever they need and have it shipped home for free.

The kiosks are a place where brick-and-mortar retailing meets the Internet. It is a new initiative for Kohl's, aimed at boosting sales in whatever channel works for the customer: in the store or online.
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