Simba Dickie Group one of the world’s largest toy Company is all set to capture the hearts of Indians. The brand that believes playtime is an opportunity not only for amusement, but also for education and physical development of children has come up with some unique play options for the little angels. With the price point of Rs 49/- to 20,000/-, the brand offers ‘something for every one’. With more then 3000 SKU’s in its kitty Simba looks to target kids from the age group of 0-14+ years.
Known globally for its innovative toy offering and brand philosophy that ensures toys do more then just entertain kids, Simba Toys launched its range of innovative toys in India that are certified with the EN71 certification ensuring high safety-standards, thus making the products safe for kids of all age group. Simba Toys offers over 3000 SKU’s of toys which include product ranges from World of Toys, Art & Fun, Deluxe by Dickie, Eichhorn, Smoby and many more. Now with a head office in Mumbai the company is enthusiastic about its foray in the Indian market.
With the organized toy market in India presently valued at Rs.1,500 crore, Simba Toys plans to enter Indian toy market phase-wise capturing modern store outlets and shop-in shop outlets on a PAN India level. Currently Simba Toys are importing toys and distributing it to major retailers like Lifestyle, Shoppers Stop, Pantaloon, Big Bazaar, Landmark, Hamelys, Odyssey, Mom & Me etc in India.
Speaking on the launch Mr. Ben Nabert, CEO, Simba Toys India commented “We are very excited about our entry in Indian market. Globally we are present in more than 20 countries and now our focus is towards emerging markets. Factors such as increasing spend on kids; emergence of the nuclear family and increased awareness towards early childhood has made India a key focus market for us. Consumers in contemporary India are aware of international brands and demand the best. With bigger stores the space allotted for toys in increasing and this is providing companies like us to enter the market with value based toy concepts”.
The toy maker is focused on providing the customers with concepts that are not available in the market, thus adding value to their offering and at the same time providing clear identity for their product range. One aspect of this offering is the introduction of the ICC World Cup 2011 mascot. Simba has acquired the global license from ICC for the Cricket World Cup in 2011 to be held in India, Bangladesh and Sri Lanka.
Tuesday, April 20, 2010
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