Would You Like Wi-Fi With That?

Wi-Fi is a trendy offering customers are clamoring for, and it’s starting to appear at more c-store locations, including BP, Nice N Easy Grocery Shops and Rutter’s Farm Stores, especially as chains expand their foodservice programs and look for new ways to pull foot traffic into the store.

Coffee shops, such as Starbucks have long attracted customers into their locations with help from free wireless Internet options. As QSRs follow suit, c-stores with competing foodservice offerings are starting to feel the heat.
Beginning in mid-January, McDonald’s restaurants became one of the nation’s largest providers of free Wi-Fi Internet access as part of a new deal with AT&T. The QSR chain now provides free Internet access to 11,000 of the company’s 13,000 U.S. locations. AT&T charges $2.95 for two-hours of Internet access, but customers who already have a wireless plan through AT&T get free Wi-Fi access when they visit an AT&T hotspot, like McDonald’s.

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